SEO marketing
Use your own domain and search engine optimisation to bring customers to your email marketing service.
Why search engines matter
Most people find businesses through search engines such as Google and Bing. The keywords searchers type are usually related to what they want to buy, so ranking near the top brings more visitors — and more potential customers — to your website. That's why SEO is one of the most effective forms of online marketing.
Use your own domain
By default your system runs on a sub-domain such as your-id.edmsend.com. You can instead use your own domain, for example
yourdomain.com or edm.yourdomain.com.
We recommend your own domain: it builds your brand, and your SEO work isn't affected by other sub-domains.
Useful resources
If budget allows, a professional SEO service can help. These free resources are a good place to start:
- Google SEO Starter Guide ↗ — how site structure and keyword placement affect ranking. Google advises against paid links and false information.
- Google Keyword Planner ↗
- WordStream free keyword tool ↗
Choosing keywords
Start with the keywords that match your products. A florist's obvious keyword is “flower”, but related terms help too: flower delivery, flower wholesale, flower shop, flower decoration and so on. The tools above help you find them.
Ready to sell email marketing under your own brand?
Email us and we will reply within 1 working day.